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Historical Articles

June, 1954 issue of Plating



The Fight Against Obsolescence

THE CONTINUAL FIGHT that industry leaders have made against obsolescence is one of the prime reasons for the high standard of living that has been established and maintained in this country. That battle is one which calls for unceasing attention to detail.

Today, industry is pressured by the squeeze between rises in operating costs and competitive selling prices. This squeeze is aggravated further by the inexorable demands of Father Time.~ Equipment wears out, or its efficiency becomes impaired or a newly developed production technique outstrips a still efficient method. The platers’ lot is a more complicated one. Today, they are badgered by extra problems—such as a shortage of a vital material for which no satisfactory alternate has been developed.

From this picture of the past and present, a quick transition is made into the future. According to an authoritative estimate, by 1975, this country’s population will soar close to 200 million. Eighty millions will produce goods whose gross value will reach about 570 billions of dollars.

Where does the metal finisher fit in this picture? It must be admitted that those who run their plants in an efficient manner will enjoy the benefits of the prosperity that goes with a growing economy. However, to be assured of an efficient business operation, the plant owners, the engineering, development-and productive employees must keep up their fight against antiquated machines and methods that has been waged in the past.

To be assured of a spot in the future, now is the time to plan for an easier, better and smoother operation. Now is the time to install a new, more efficient process and new cost-cutting equipment. The time to junk the ineffective, space stealing, non producing segments of a business is now, before the competition does so. It is only through such foresight and vigilance that one can prosper. Careful examination of past business failures shows that many firms that have fallen by the wayside were those that had let up in their fight against obsolescence.

— Al Korbelak


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