Historical Articles

February, 1952 issue of Plating


Industrial Finishing Exposition Gets Under Way

One-Third of Floor Space Sold in 1st Month

More than one-third of the exhibit space at Chicago’s INTERNATIONAL AMPHITHEATER has been reserved by exhibitors participating in the 3rd Industrial Finishing Exposition, sponsored by the American Electroplaters’ Society. The Exposition, scheduled for June 16-20 1952, is expected to attract at least 20,000 purchasing and production executives.

Clyde Kelly, Exposition and Convention Chairman, has announced that hundreds of products and services in electroplating and fifteen allied fields will be displayed at the Chicago Exposition. Initial plans undertaken by the joint Committee indicate that the Trade Show will be the largest in the history of the Society. The scope of the event has been enlarged to cover the exhibition of abrasives, automotive plant transportation, basic chemicals and metals, industrial tapes, material-handling equipment, polishing and buffing equipment and supplies, testing instruments, and publications dealing with metal finishing.

According to Mr. Kelly, every effort is being made to offer exhibitors the greatest advantages in displaying their products and services. In developing the floor plan for the Exposition, which includes the Arena and the North Wing of the INTERNATIONAL AMPHITHEATER, the Committee reserved approximately 50,000 square feet for broad aisle space. This insures ample room for material and crowd movement and guarantees exhibitors the opportunity to show their wares and to talk to buyers.

Exposition Headquarters. which is located at 35 E. Wacker Drive, Chicago, Ill., announced recently that over one hundred requests for booth space had been received prior to the distribution of official layout brochures and space contracts.

The Exposition office also revealed that a huge publicity program on behalf of the INDUSTRIAL FINISHING EXPOSITION OF 1952 is now under way. The plans include the issuance of stories and articles for trade publications and newspapers, radio and television interviews and announcements, and promotional advertising tie-ins. All available media will be utilized to attract the finest audience.

Careful screening of Exposition visitors and registrants will be made for the protection of exhibitors and their personnel. Constant emphasis will be placed on inviting only men and women from industry who influence the buying habits and procedures of their respective companies.

As part of the promotional program of the Exposition, 250,000 mailing stickers printed in three colors have been produced and are being distributed to exhibitors and Secretaries of the forty-six Branches of the American Electroplaters’ Society.

Hours for Exposition attendance have also been announced. The schedule is as follows:
Mon., June 16—12 Noon to 10 P.M.
Tues., June 17—9 A.M. to 5 P.M.
Wed., June 18—12 Noon to 10 P.M.
Thurs., June 19—9 A.M. to 5 P.M.
Fri., June 20—Exhibitors “getaway day”

The Educational Sessions of the 39th Annual Convention of the American Electroplaters’ Society will be conducted at the famed STOCK YARD INN, adjacent to the INTERNATIONAL AMPHITHEATER. These sessions are a vital portion of the Convention, which will otherwise be held concurrently at Chicago’s Conrad Hilton Hotel (formerly the Stevens). More than two thousand Convention registrants are expected to attend the Educational Sessions. Free bus service between the Hilton and the Amphitheater is being provided for Convention registrants and exhibitors.

Facilities for free parking of 4,000 automobiles has also been arranged by the Exposition Committee. Parking space is lighted and patrolled.

The A. E. S. Research Committee will maintain an extensive exhibit at the Exposition. Harold J. Wiesner, Chairman of the Committee in charge of the Research Exhibit, points out that the primary purpose of the exhibit will be to acquaint large numbers of industrial representatives with the accomplishments of the Society and with its research work.

Another educational exhibit already past the planning stage will be that of the Chicago Electro-Platers’ Institute. Methods of plating on various metal objects, as well as a display of metal finishes, will be shown. The job-shop platers organization has announced that its display will be unique and extremely mobile.

The following are but a few of the products to be exhibited:
abrasive belts and abrasives, adhesives, air compressors, air heaters, anodes, booth-cleaning compounds, booth coatings, buffing compounds, buffs, burnishing barrels, conveyors, degreasers, dipping machines, electrical controls, enamels, exhaust equipment, filters, generators, japans, laboratory equipment, lacquers, masking tapes, material handling equipment, baking ovens, paints, plating chemicals and cleaners, plating barrels, plating racks, plating machines and plating tanks.
Additional products include: polishing and buffing machines, polishing grain, polishing wheels, radiant heating equipment, rectifiers, scales, safety equipment, sand-blasting equipment, tank rheostats, temperature controls, temperature indicators, testing and inspection equipment, protective clothing, varnishes, waxing equipment, wire brushes, and wire wheels.

According to a statement issued by the IFE Committee, exhibitors at this event will have an unequalled opportunity to meet and talk to more customers and prospects during the four-day Exposition than in five hundred days of personal calls made on an individual basis. It is for this reason that the Exposition slogan takes on added meaning . . .




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